There’s no denying the fact that in today’s
society, the majority of people prefer to consume content through videos
especially when it comes to social media. Whether you’re young, middle-aged or
old, the use of social media has become more and more prevalent as our
technology advances.
This is exactly why businesses all over the
world are investing in social media video marketing as part of their marketingstrategy. For example, some businesses even hire the top video production
companies in Singapore to produce high quality and appealing videos
to be used on their social media platforms.
Using social media video marketing, you can effectively connect with your target audience, develop a strong relationship and easily promote your products, brand or services to them. Of course, that only happens if you know how to use social media video marketing properly. On that note, here are 4 effective ways you can improve your social media video marketing.
1. Keep Your Videos Short and Simple
Sometimes less is more. Even if you have
mountains of information to summarise, your main objective should be to
highlight important points and relay them in the first few seconds of your
videos.
Anything that makes things too complex should be removed. Language-wise, the video should be easy to understand. Using bombastic words may sound grand but in reality, you want to appeal to the masses so using familiar and simple words is key to connecting with your audience. Once a viewer starts hearing words that are foreign to them, they might simply move on to the next exciting content on their social media feed.
2. Ensure Your Videos are Optimized
This point cannot be stressed enough. Always
ensure your videos are optimized according to each social media platform’s
recommended dimensions. Picture this, you’re a company that just hired a professional Singapore corporate video production company
to produce an amazing corporate video. You manage to do so, only to have the
video look strange on social media because the dimensions are too big. You
wouldn’t want that now would you?
To avoid facing issues like the above, list
down all the social media platforms that you plan on using and each of their
respective recommended dimensions. Other than that, another crucial thing that
many businesses miss out on is implementing subtitles in their videos. Nowadays,
videos on platforms like Facebook and Instagram can be viewed without sound
especially if you’re quickly scrolling through your feed.
3. Be Creative
Creativity is definitely challenging but if
used correctly, can produce more engagement and conversions than the norm.
Whenever possible, try to be unique when producing a video. Instead of limiting
yourself to current trends, try exploring the road less traveled and experiment
with different methods. Maybe instead of creating a normal corporate video, why
not try hiring an animation studio to produce 2D or 3D animation videos?
Other examples could be adding animated
pullouts with an impressive catchphrase to your videos in order to capture the
attention of viewers. You can even do this with no sound required so that’s a
plus!
4. Try to Get the Best Video Quality
Nowadays, videos are getting more and more HD.
As users are more likely to continue watching a video when it is of high
quality, it is worth investing slightly more if it can lead to an increase in
video quality.
A survey done by Verizon Digital Media
Services has shown that out of a thousand internet users, over 85 percent of
these users prefer a television-like quality experience when watching an online
video. At the same time, 25% of these users have mentioned that they stopped
watching a video because of terrible video quality for at least half the time
in the past month.
To put it simply, make sure your video quality
is of high quality so that you can appeal to more viewers and maintain their
attention.
DISCLAIMER: All content provided on this "Bubblynotes.Com - Malaysia Parenting & Lifestyle Blogger" blog is for informational purposes only. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. The owner of Bubblynotes.Com -Malaysia Parenting & Lifestyle Blogger will not be liable for any errors or omissions in this information nor for the availability of this information. The owner will not be liable for any losses, injuries, or damages from the display or use of this information. This terms and conditions is subject to change at anytime with or without notice.