Farah Waheda Wahid

Picture this: You’re at the top of a mountain after having braved through a strenuous 4-hour hike, all for just one thing – that incredible, breath-taking view.

You’ve taken it all in, and now you want to immortalise the memory of this magnificent sight, as well as journey going up the mountain. Enter the HUAWEI P40 Series – the flagship series that is fully equipped to bring smartphone photography to greater heights.

Power-packed with up to five Leica cameras (for the P40 Pro+), and weighing no more than 226g, bringing the P40 Series with you on your hike saves you from having to lug heavy camera equipment up the mountain, while guaranteeing you professional-like photos – a true testament to HUAWEI’s ingenuity and innovation in smartphone engineering and design.

Professional photographer Reuben Krabbe attests to this in this video where he describes using the HUAWEI P40 Series to document his hike up a mountain in British Columbia and shares how the phones allows him to capture the experience perfectly.

All the camera you need in ONE device.

Five individually powerful cameras make up the HUAWEI P40 Pro+’s rear Ultra Vision Leica Penta Camera. They are: a 50MP Wide Angle Ultra Vision Camera, a 40MP Ultra-Wide Angle SuperSensing Cine Camera, a 8MP SuperZoom Camera with 10x Optical Zoom, an 8MP Telephoto Camera with 3x Optical Zoom, and a 3D Depth Sensing Camera.

Armed with a third-generation artificial intelligence (AI) processing engine and larger super sensors, the HUAWEI P40 Series produces exceptional results when taken advantage of, whether in close range or on objects far beyond your reach.

Images and videos are processed pixel by pixel, resulting in lossless object separation and optimisation to ensure high dynamic range image quality and better detailed images with low noise, at any time of the day or night – all thanks to its periscope design.

With two telephoto cameras, the top of the line flagship phone features an insane SuperZoom Array that provides support for up to 10x optical zoom and 100x max digital zoom enabling you to perform great feats, such as perfectly capturing a flock of birds in flight, in a perfect high definition frame. The cameras also work in tandem with HUAWEI’s AI tech for improved photo and video stabilisation.

Additionally, HUAWEI P40 Series supports the revolutionary directional Audio Zoom feature that allows you to simultaneously zero in on an audio source while zooming in on the subject, in video mode – allowing you to capture life in it fullest.

Behind all this intelligent camera superpower is the HUAWEI XD Fusion Engine which greatly enhances image details and improves image quality through combining high-fidelity data from multiple cameras, semantic interpretation and segmentation, and image processing.

With greater power efficiency to preserve long-term battery life, the HUAWEI P40 Series captures images with the assistance of IR Depth Camera and can achieve a maximum of 4K resolution at 60fps UHD for both rear and front cameras, even in dual view video setting.

In short, the device allows you to photograph better images – whether it be scenery, ethereal portraits, bokeh images, low light images with/without night mode, selfies, or even slow-motion videography.

With the HUAWEI P40 Series, you’re not only stepping forward in the world of intelligent technology and design, but you get a companion for life, with the ability to draw you into the moment and connect you with your surroundings – through greater versatility and shooting potential for professional photography, bringing you closer to every moment.

AppGallery: More secure, more storage and more rewards

HUAWEI’s AppGallery now contains most frequently used apps by Malaysians such as Facebook, WhatsApp, WeChat, Line, HereWeGo, AirAsia, TikTok, Lazada, Touch ‘n Go eWallet, Foodpanda, Maybank2u and more.

The AppGallery is also safe, as it is fortified with four layers of protection that have been certified by the highest industry standards. Users can save more storage by just using the Quick Apps to open the specific apps you want without installing them.

HUAWEI users can also now install an app called “Petal Search Widget” using which they can find apps that are not currently available on HUAWEI AppGallery and install them directly into their device.

Do lots more with HUAWEI Cloud

For those who have been enjoying the amazing photography capabilities offered on HUAWEI’s smartphones, but are now running low on storage space – fret not. HUAWEI is offering its customers free one month subscription of up to 2,046 GB of storage space on HUAWEI Cloud, valid from 1 July 2020 – 31 December 2020. Users can choose to redeem 50 GB, 200 GB, or 2,046 GB, by just scanning the QR code in the image on the right.

About HUAWEI Consumer Business Group

HUAWEI's products and services are available in more than 170 countries and are used by a third of the world's population. Fifteen R&D centres have been set up in the United States, Germany, Sweden, Russia, India and China. HUAWEI Consumer BG is one of HUAWEI's three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. HUAWEI's global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

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