Kumon Malaysia collaborated with Film Director, Mr Jozef Chai, together with Magic Hour Studio to conceptualise the video, encouraging Malaysians to appreciate all mothers for their dedication, love and sacrifices for their children
Malaysia’s largest after-school enrichment programme, Kumon Malaysia, reminds us of how far the impact of a mother’s sacrifice can go in wanting the best for her children in a newly-launched emotive video entitled, “Unspoken Love”, launched in conjunction with Mother’s Day.
In a 7-minute emotional video, the storyline showcased the journey of a single mom struggling to make ends meet whilst single-handedly bringing up her nine-year-old daughter, Elly. The video is seen from Elly’s perspective, who showed feelings of resentment towards her mother for not being there for her when she needed her most during her growing up years. However, all that Elly’s mom wanted for her was to give her a brighter future, working hard to provide her with the opportunity to nurture her potential through holistic learning.
The video conveyed that it is indeed important for parents and caregivers to take into account their child’s best interests at heart to ensure that they are able to achieve their fullest potential in anything and everything that they set out to do.
Sharing his thoughts on the video, Mr Yosuke Sugawa, General Manager of Kumon Malaysia shared:
“The idea for this video was to acknowledge the struggles that a mother faces when raising a child, especially during the earlier years when children require the most support and attention from their mothers.
At Kumon Malaysia, we also want to create awareness amongst parents that academic excellence goes beyond achieving top grades class, as it is now common for children to be faced with academic-related stress. Even from as young as 4 years, building a strong foundation through critical life skills such as confidence, independence and determination is key to helping a child to nurture their limitless potential to be successful in the future, aside from academic excellence. The video serves as a reminder to parents that by nurturing these positive traits from young provides a child with a solid platform that sets a child to be in the right track for the future.”
“In coming up with the creative concept behind this video, we felt that a touching storyline would resonate best amongst Malaysians, tugging on their heartstrings and reminding us to appreciate the mother figures in our lives, no matter what day of the year it is,” shared Film Director, Mr Jozef Chai.
“On behalf the Kumon team, we’d like to extend our heartfelt appreciation to all parents out there, for the effort and sacrifices in nurturing the future generation!” said Mr Sugawa.
In conjunction with Mother’s Day, the inspiration for the video came about from wanting to share an inspiring yet impactful message amongst the community that a parents’ love plays a major part in a child’s developmental journey to ensuring that they grow up to be successful leaders in the future.
The video was developed by Kumon Malaysia in collaboration with Film Director, Mr Jozef Chai, together with Magic Hour Studio as well as in partnership with Kumon Malaysia’s PR Consultancy, Perspective Strategies.
About Kumon Malaysia
Kumon Malaysia is an after-school Mathematics and English enrichment programme that unlocks the potential of children to achieve his or her fullest potential independently. Officially incorporated in 1958 in Japan, the Kumon Method was curated out of a father’s love for his son. The Kumon Method is a self-learning method which uses an individualised approach to allow children to advance smoothly while learning at a level that is most appropriate, “just right” for them. As a comprehensive programme, Kumon Malaysia is open to children from ages 4 – 17.
Since its inception in Malaysia in 1997, Kumon Malaysia has over 200 centers nationwide.
By discovering the potential of each child and developing their abilities to the maximum, Kumon aims to foster sound, capable people and thus, contribute to the global community.
For more information on Kumon Malaysia, please visit: