Lifebuoy celebrates clean and confident hands this Global Handwashing Day to achieve behaviour change in hand hygiene habits.
In conjunction with the 10th Global Handwashing Day, Unilever Malaysia’s leading health soap Lifebuoy is running its biggest celebration with its ‘#High5forhandwashing’ campaign to encourage handwashing behaviour globally. The #High5forhandwashing campaign aims to celebrate clean hands, where members of the public are encouraged to upload a High-5 photo on their social media platforms to raise awareness amongst Malaysians about proper hand hygiene habits.
Lifebuoy is committed to teach this lifesaving habit good hygiene habit– handwashing with soap - to five children for every picture uploaded on social media with the hashtag #High5forHandwashing. “Through our High 5 for Handwashing programme, we are targeting to collect 200,000 High5s thereby committing to teach 1 million kids handwashing in 2018,” said Vincent Chong, Marketing Director of Unilever (Malaysia) Holdings Sdn Bhd. Lifebuoy has partnered with more than 140 celebrities and key opinion leaders globally to amplify the handwashing messages and more than 5,000 of Lifebuoy’s employees visited schools to mentor children with proper handwashing habits. The campaign has also broken the Guinness World Records for High 5-ing.
Hands are one of the most common mediums to spread germs from one person to another. Most hygiene related health problems are spread through a simple touch. With High 5 for handwashing, Lifebuoy is encouraging people to have the confidence to High 5 and adopt a simple hand washing habit to prevent hygiene related health problems.
Since 2015, Lifebuoy as a purpose-led brand have initiated a community program named “Mentor Tangan Bersih bersama Lifebuoy" which encourages hygiene efforts among early childhood advocators in Malaysia to benefit the community. The program involves dedicated teachers, caregivers and mothers with a purpose to foster hygiene habit cultivation in children, as well as to improve children’s adherence to good hand hygiene practice. In partnership with the local state education department, the program has benefited around 150,000 children in 3,063 schools to date, by training them to develop handwashing habit with soap with participation from 5 states including Selangor, Johor, Melaka, Pahang and Negeri Sembilan.
“Behaviour change is fundamental to achieving the goals set out in the Unilever Sustainable Living Plan, we have been committed to inspire people to adopt everyday behaviour to improve the health and wellbeing of people. We are targeting to change the hygiene habits of one billion people including parents, school children, caregivers and communities globally by 2020 through the simplest practice of handwashing with soap as one of the most cost-effective ways to prevent hygiene related health problems,” he said.
Parents are important agents of behaviour change in a child, hence it is important that parents demonstrate and reinforce this behaviour at homes, because children learn by observing their elders. In view of this, the idea targets to ingrain the habits of handwashing among children as early as possible to effect a change in deep-rooted hygiene habits. “Inculcating handwashing behaviour at a very young age requires parents or caregivers to set a right example to their children and family members, thereby improving the health and economic well-being of the nation.” he said.
Lifebuoy runs the world’s largest hygiene behaviour change programme and has already reached over 379 million people worldwide since 2010. The campaign is anchored on the Unilever Sustainable Living Plan (USLP) that emphasizes on creating sustainable living commonplace through behavioural change. The Plan was launched to increase positive social impact arising from Unilever's initiatives while halving the organisation’s environmental impacts.
About Global Handwashing Day
Global Handwashing Day is an annual global advocacy day dedicated to increasing awareness and understanding about the importance of handwashing with soap as an easy, effective, and affordable way to prevent hygiene related health problems. Celebrated annually on October 15, Global Handwashing Day was founded by the Global Public-Private Partnership for Handwashing, and is an opportunity to design, test, and replicate creative ways to encourage people to wash their hands with soap at critical times. Global Handwashing Day is designed to:
· Shine a spotlight on the state of handwashing around the world
· Raise awareness about the benefits of handwashing with soap
Lifebuoy, the world’s leading health soap was first launched in 1894 to support people in their quest for better personal hygiene. Lifebuoy has been consistently championing health through hygiene throughout its 110 years of history. Lifebuoy's anti-bacterial soap with excellent cleansing properties is suitable for the whole family to keep germs at bay. Today, more than 300 million people worldwide trust Lifebuoy to provide that extra protection against germs for them and their family.